Art Director/Lead Visual Designer
About—The Council on Employee Benefits (CEB), is an organization that specializes in educating companies around the country about best practices for managing employee benefits. The task: rebrand the company.—The new identity is evocative of their progressive approach, identity, and forward thinking values. Bright and bold colors, as well as rounded shapes, symbolize the company’s approachable and confident personality, and their goals.
Deliverables—Logo, short brand guidelines, and print collateral.